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"The American Advertising Federation protects and promotes the well-being of advertising."
American Marketing Association:
"The American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of more than 45,000 worldwide members in 92 countries and 500 chapters throughout North America. The AMA is the only organization that provides direct benefits to marketing professionals in both business and education and serves all levels of marketing
practitioners, educators and students."
ONLINE MAGAZINES and FORUMS
Adweek’s mission is to provide an insightful, forward-thinking magazine that appeals to consumers and advertising professionals alike.
Full text of American Demographics articles can be obtained through LIRN General BusinessFile ASAP.
Sales & Marketing Management
Print edition held by LSB. Full text articles of Sales & Marketing Management can be obtained through LIRN. Online edition of Sales & Marketing Management contains additional articles and information.
Print edition held by LSB.
Online edition: http://www.targetmarketingmag.com/
MARKET RESEARCH/MARKETING AND ADVERTISING PLANS
(some free; some require registration)
"Marketing Plan Pro contains over 70 real sample plans that can be edited and used to help you create your marketing plan. The following is a list of the sample marketing plans included in Marketing Plan Pro." The purpose of this web site is to sell the software for the marketing plans; however, some sample plans are free.
Provides articles and free e-books. Free registration.
Tutorial and sample marketing plan
The Library provides easy-to-access, clutter-free, comprehensive resources regarding the leadership and management of yourself, other individuals, groups and organizations. Content is relevant to the vast majority of people, whether they are in large or small for-profit or nonprofit organizations. Comprehensive coverage of all aspects of marketing.
Provides example for marketing plan.
Provides free examples and articles pertaining to online marketing plans.
MARKET PLAN RESOURCES FROM EDUCATIONAL INSTITUTIONS
University of Missouri’s Missouri Business Net’s sample marketing plan
"People with similar lifestyles tend to live near one another. PRIZM describes every U.S. neighborhood in terms of 62 distinct lifestyle types, called clusters; while MicroVision defines 48 lifestyle types, called segments. Enter your 5-digit ZIP Code to find your neighborhood's top five PRIZM or MicroVision lifestyle groups.
"Tapestry helps you understand your customers' lifestyle choices, what they buy, and how they spend their free time. Tapestry classifies US residential neighborhoods into 67 unique segmentsbased on demographic and socioeconomic characteristics. Type in your 5-digit ZIP Code to see demographic and lifestyle information about your neighborhood.
The Pennsylvania State Data Center is the Commonwealth’s Official Source of population and demographic information. The following information from the Demographic Profiles is available from the Pennsylvania State Data Center: County Demographic Profiles; Municipal Demographic Profiles; Population by Age and the Median Age, County Level; Percentage Change in Population, 1990-2000 for Aged 65 and Over, Housing Units, Total, Occupied, Vacant and Seasonal;Race Breakdown of Hispanic/Latino; Housing Unit Percent Change; Pennsylvania Counties, 1990-2000
ADVERTISING, MARKETING, AND SALES WEBSITES
"For more than 65 years, Advertising Age has been the preeminent source of marketing, advertising and media news, information and analysis. The Ad Age Group has expanded the magazine's scope and industry leadership with unparalleled coverage of marketing to consumers, business-to-business, marketing across borders and the creative world."
"Adbusters is a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age. Our aim is to topple existing power structures and forge a major shift in the way we will live in the 21st century. To this end, Adbusters Media Foundation publishes Adbusters magazine, operates this website and offers its creative services through PowerShift, our advocacy advertising agency.”
"With a global network that spans four continents, AdForum is the Internet’s leading portal to the advertising, marketing and communications industry, with direct links to more than 16,320 agencies in 135 countries." Some free content.
“Ads of the World (AotW) is an advertising library and community site owned by Jupitermedia Corporation. The site is useful for creatives who want to see what their colleagues are doing around the world. The ads featured on this site will inspire you, the creative, to do better work. Hopefully with time this site will serve as a reference point for your new projects. For example you would look up the financial services category to get an understanding about what people have come up with for this sector in the past, so you can take it a bit further.”
“Advertising Educational Foundation site allows you to view award-winning advertising from the top creatives in the industry and current and historical public service advertising together with brief case histories. Links connect to advertising collections, museums and related content.”
Bloomberg Business Week Online:
Covers articles found in the print version and information available only online.https://adland.tv/Commercials
“The Commercial Archive, streaming video of over 950 commercials - Ad Rants, a collection of critical articles - Ad Books, a collection of reviews - Badland, a section that displays ads side-by-side, one of them original, the other a rip-off - Advertising Industry News - Links and more.”
Online version of Creativity: Interactive website. Collection of ads posted weekly. Some free content.
Advertising 101: From choosing your media to copywriting tips and tricks, get all the information you need to start your ad campaign today.
Forbes.com: Covers articles found in the print version and information available only online.
Fortune.com: Covers articles found in the print version and information available only online.
INC.com:“Many of the resources on this site complement stories from the print issue of Inc. magazine and the Inc. Technology 2000. The online resources here are highly useful on their own -- but they are even more powerful when used in conjunction with the magazine.”
"The Internet's Reference & Resource Web Site for Marketing, Research, Advertising, Selling, Promotion & more... A virtual library of information pertaining to advertising and promotion, general marketing resources, market research, sales and management for traditional and e-business."
“The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States. The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.” ”
“Library of Congress’ American Memory provides free and open access through the Internet to written and spoken words, sound recordings, still and moving images, prints, maps, and sheet music that document the American experience.” Examples of American advertising campaigns from past through the 20th century.
An annotated guide with links to articles and resources pertaining to all aspects of marketing.
Sales and Marketing Management.com:
Covers articles found in the print version and information available only online.
Search YouTube for advertising videos
YouTube Advertising collection.
The Summer Term 2020 classes begin
June 22nd, 2020
Enroll today for your tomorrow!
If you wish to take one of the certification tests, you must notify Donna Romano three weeks before the payment deadline.
Students should visit www.nahpusa.com
Read more for further details.
Our massage students went on a field trip last week to an Aura Imaging Photography studio.
Read more for pictures and more details!
April 19, 2017, 6:00 p.m.
Lansdale School of Business
400 Franklin Avenue, Franklin Commons
Phoenixville, PA 19460